C-10 Horizon Scanning: What’s Ahead? Building Capability within Your Organization

Horizon or environmental scanning provides the foundation for high quality futures work; knowing how to do it well is a fundamental skill for anyone involved in strategic foresight or developing organizational strategy. This workshop starts with the rationale for building an organizational scanning capacity using a strong futures framework.

Participants will learn how to set up a scanning capability, how to scan effectively, and the benefits that accrue when scanning is done on a continuing basis and is linked directly to other strategy development processes.

Anyone interested in starting or building a horizon or environmental scanning capability within their organization or who needs to undertake scanning as part of their job.

Highlights: Participants will leave this course with a knowledge of:

• What environmental scanning is and why we do it.
• Pre-requisites for a successful scanning system.
• How to set up and run a scanning system in your organization.
• Methods of scanning.
• Resources and tools available to assist you.
• How to link scanning to existing strategy processes, and how to evaluate scanning systems and output.
• How to measure the benefits to your organization.

Maree Conway is founder and director of Thinking Futures, a strategic foresight practice that works with people in organizations to understand possible futures and build stronger strategy today. Maree's expertise is focused on universities and higher education. She is the author of the Strategic Futures Guide and runs the successful webinar on ”Environmental Scanning: What It Is and How to Do It,” Hotham Hill, Victoria, Australia

Elizabeth Rudd has a strong background assisting clients to navigate the often conflicting signals in their external environments and find innovative opportunities. As a strategic foresight consultant at FutureNous, she has assisted organizations to explore the future to find new products, alter their business model, find expansion opportunities, and build their resilience, Richmond, Victoria, Australia

Friday, July 19, 2013
9:00 am - 5:00 pm
Registration $249.00
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