July 27-29, 2012 • Sheraton Centre Toronto Hotel

Preconference Courses: July 26-27, 2012 • Professional Members’ Forum: July 30, 2012

Waking Up the Algorithm

Brian David Johnson is author of Screen Future and the director of Future Casting and Experience Research for Intel Corporation, San Francisco, California, USA

Opening Keynote

For too long, computers, computational power, and even software have been thought of as cold mathematical pursuits, when in reality, the digital world is just an extension of human existence. With increasing generation of data through human activity and interaction, more complex processing and technologies are needed — but they must also be accessible. Building data processes for the future requires a more human design to interpret and deliver information in the right context, relatable to and understood by users.

Johnson will discuss how Intel, the world’s largest chip maker, is crafting algorithms and processes that will better understand what it means to be human in 2025.