2020 Media Futures: Practicing What We Preach

Attendees will be challenged to consider and compare creative media strategies in this hybrid session, part case study, part creative workshop.

We’ll gain an insider’s view of 2020 Media Futures, a year-long study of disruptive change in Canada’s creative content industries. Led by Strategic Innovation Lab and students from OCAD University’s Master of Design program in Strategic Foresight and Innovation, this project used scenario fiction, commissioned illustration, HD video, cross-platform on-demand publishing, and other contemporary techniques, not simply to marshal attention but to demonstrate and model its insights.

We’ll demonstrate these media innovations and push further into emergent areas like design fiction and tangible futures. We’ll then engage participants in a hands-on appraisal, debating the right dynamic balance of substance and style, plausibility and provocation. By championing the integration of design thinking, visual strategies, and strategic foresight, we’ll assess new modes of knowledge creation and glimpse the future of foresight.