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A magazine of forecasts, trends, and ideas about the future
January-February 2007 Vol. 41, No. 1

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Technology

Confronting Driver Distraction
By Merkel Weiss

Safer vehicles have yielded less-safe driving. It's time to shift gears.

On a recent road trip from Los Angeles to Las Vegas on Interstate 15, I noticed a seemingly countless array of tire scuff marks leading from the center median, arcing steeply over to the right-hand side fog line, and off the road. The sharp angles of these scuff marks were a clear sign of drivers losing control of their vehicles.

The drivers are so inattentive, perhaps even asleep, that they drive into the center of the road before they are jolted back to reality as the vehicle hits the median. Upon regaining consciousness, they overcorrect their steering, causing the vehicle to spin out of control and even roll over. Most drivers fail to recognize the immense power of a speeding vehicle's kinetic energy.

Driver distraction is responsible for 80% of motor-vehicle accidents, according to a recent study for the National Highway Transportation Safety Administration (NHTSA) conducted by the Virginia Tech Transportation Institute. Drivers have literally been lulled into a false sense of safety and security by the very sophistication of the modern car. Newer vehicles drive more and more effortlessly. A similar study of driver behavior found no reduction of accidents or injuries in cars with airbags and antilock brakes. The researchers concluded that the safety features encourage more-aggressive drivinga paradox referred to as the offset hypothesis.

You build more-effortless vehicles, people will exert less effortand attentiondriving them. Driver distraction is not so much due to sensory overload as to complacent driving. We multitask while driving just like we do at work. It's become commonplace to spot someone on the freeway chatting on a cell phone, shaving or applying makeup, or even reading.

The problem is that the density of traffic has increased dramatically at the same time that our comfort level with operating our cars has increased. Now, even a brief moment of distraction can easily coincide with a sudden dangerous event, such as another distracted driver swerving to change lanes.

Another key issue is that our comfort while driving these easy-to-handle vehicles encourages us to drive faster. We simply don't sense that we're driving too fast. The average vehicle now weighs as much as 40% more than those even 10 years ago, and we go faster without realizing that this combination of greater mass and velocity dramatically increases our kinetic energy. For example, a family that trades up from a 3,300-pound Volvo station wagon to a 4,300-pound Ford Explorer, then increases their cruising speed from 70 to 75 mph, boosts the family car's kinetic energy by about 50%.

When this vehicle goes out of control, there will be vastly more energy to dissipate in a crashwhich will translate into more-severe injuries. It is just that simple.

Distraction-caused traffic accidents are responsible for a huge cost to society. Vehicle repair is only a small part of these costs. Rather, it is the pain and suffering caused in the process, not to mention the medical care, the legal action taken to recover damages, the impacts on infrastructure, and of course the human costs that need to be addressed. Even a 1% improvement in driver awareness with a corresponding 1% reduction in accidents would be a huge step.

Ways to Increase Driver Focus
The first line of attack in motor vehicle safety has always been to improve vehicle crash-worthiness. Next are electronic driver aids, such as antilock brakes, radar-activated automated braking systems, automatic seatbelts that tighten up the shoulder harness to reduce occupant movement at impact, and, of course, air bags.

These approaches are good in that they lessen the effects of an impact on the body. These kinds of improvements should be continually developed in order to reduce both physical and financial damage. But I believe that these systems will eventually just extend the distraction syndrome, because people will feel even safer in their vehicles and simply drive faster, a potentially endless cycle. To avoid the accidents in the first place, we need technologies to increase driver alertness, not reduce it.

One possibility is to use the radar proximity sensors on the front corners of the car as well as on the front in order to prevent left-turn intersection accidents. A warning buzzer could sound when computer monitoring of steering and trajectory determines that an accident is imminent, and if the driver fails to respond quickly enough, the brakes could be automatically applied. While this does not discourage driver distraction, merely giving us another electronic nanny, it's not a bad thing. You would want your car to shut down the engine to avoid an engine failure, and you would want your car to stop in the road if the alternative is bodily injury.

To reduce driver distraction, we need to increase driver involvemententice us back to attention to handle all those series of small adjustments in steering and acceleration to accommodate changing road conditions.

Steering wheels and gas pedals are both increasingly computer interfaced, so if the driver fails to perform the usual minor steering adjustments, the computer should recognize the lapse as distraction. The computer would then emit some small but noticeable wake-up call to the driver, such as a buzz, a flash of light, or even joy-buzzer type shock. The warning signals would be vivid but not startling, designed to increase in intensity to draw the driver's focus back to the needed adjustment.

At some point, if the driver still fails to respond appropriately, the vehicle would automatically activate emergency flashers to warn other drivers that this vehicle may be out of control. If an impending accident is recognized by the computer, the brakes could be applied at the appropriate time.

These warning and control technologies bring us closer to the ideal of avoiding accidents, but we need to go a step further and avoid the inattentiveness that creates the need for warning signals in the first place. How about making driving interesting?

Instead of making drivers feel as if they are curled up on the old couch, getting sleepier by the minute, cars could be engineered to make them feel that they're actually driving. Engineers could design feedback stimulation into the steering wheel to give you the feeling of driving a sporty roadster, for example, with all the excitement and "aliveness" programmed into your hands. You could still have the power steering you need, but the "road feel" in the wheel would be more exhilarating, perhaps even like piloting a jet.

Keeping drivers interested and attentive means spending more engineering time on the intangible aspects of vehicle design, such as the ergonomics of the information and control panels on the vehicle dashboard or steering wheel. The easier and more transparent the controls are, the better, as it allows the driver to perform tasks quickly and with less attention drawn away from road conditions.

Simply put, vehicle controls need to be intuitive and accessible by peripheral vision. Anything that distracts drivers even for a momentwhether to turn up the heat or check the GPS map for the next service stationbecomes an opportunity for an accident. If changing the radio channel takes more than the push of a single button, it's too much. It's time for engineers to put driving back in the hands of drivers.

About the Author
Merkel Weiss is an automotive engineer who taught car design at the Art Center College of Design in Pasadena, California, for nearly 25 years. E-mail MerkelWeiss@aol.com.

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