New White Paper: CMO's Guide to Tweetups

My apologies for skipping out on posts the last month...I've been working on a very exciting white paper that has entered the wild today: The CMO's Guide to Tweetups. Nine delicious pages chock full of research, rationales, strategies and tactics designed to help companies launch their own tweetups.
Tweetups are short-term in-person gatherings of social media mavens. Done right, a company's vision of tomorrow will be tweeted, blogged, YouTubed, podcasted, and distributed through social networks permeating the web in a way no other marketing technique can. If you have a vision for the future. If it's complicated. If there's a mix of fear, greed, skepticism, or just plain old curiosity that needs to be answered among the people you're talking to, you should consider doing a tweetup.
I invite you to take a read and add your thoughts in the comments section below.
Allright...now that THAT month's work is done, let's get back to exploring how visions of the future permeate our lives and can be used to change today!
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