Six Media Megatrends
Tomorrow’s media will be even more personal and flexible, with the ability to filter out more of what we don’t want—and, indeed, to intuit just what that is.
Six megatrends identified by Georgia Institute of Technology’s FutureMediaSM Outlook 2012 report are:
1. Smart Data that delivers what matters.
2. People Platforms that allow us to better customize our social networks.
3. Content Integrity to monitor our data vulnerabilities and vet sources.
4. Nimble Media to ease our movement across platforms.
5. Sixth Sense integrating all our senses in the digital “mixed reality.”
6. Collaboration to harness the power of “an increasingly conversational and participatory world.”
Each of these megatrends will see breakthrough research and innovation in the years ahead, according to FutureMedia director Renu Kulkarni.
Source: Georgia Institute of Technology, www.gatech.edu.
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