WordBuzz: Hetail
The metrosexuals have grown up, settled down, and gotten serious about their manly duties, which increasingly include shopping for things besides tools at Home Depot. Men want to feel cool when they shop, and they need the experience to be convenient, whether online or in stores.
Hetail—marketing to the mainstream male consumer—involves understanding what appeals to them and curating their experience, writes Euro RSCG Worldwide PR blogger Karina Meckel. One-stop shopping and an atmosphere appealing to a specific aesthetic (academic, sporty, nostalgic, casual, or rock star, for example) are ways to please the masculine shopper.
Source: Euro RSCG Worldwide PR, http://euroscgpr.com.
Digg
Facebook
Google
LinkedIn
Twitter
Yahoo
Like us on Facebook
WorldFutureSoc on TwitterFree Email Newsletter
Sign up for Futurist Update, our free monthly email newsletter. Just type your email into the box below and click subscribe.
Blogs
Of All Things at CES This Year, It's LEGO That Has Me Pumped
I've been following the coverage of new product announcements and sneak peeks at this year's Consumer Electronics Show in Las Vegas.
THE FUTURIST Magazine Releases Its Top 10 Forecasts for 2013 and Beyond (With Video)
Each year since 1985, the editors of THE FUTURIST have selected the most thought-provoking ideas and forecasts appearing in the magazine to go into our annual Outlook report. The forecasts are meant as conversation starters, not absolute predictions about the future. We hope that this report--covering developments in business and economics, demography, energy, the environment, health and medicine, resources, society and values, and technology--inspires you to tackle the challenges, and seize the opportunities, of the coming decade. Here are our top ten.
Why the Future Will Almost Certainly Be Better than the Present
Five hundred years ago there was no telephone. No telegraph, for that matter. There was only a postal system that took weeks to deliver a letter. Communication was only possible in any fluent manner between people living in the same neighborhood. And neighborhoods were smaller, too. There were no cars allowing us to travel great distances in the blink of an eye. So the world was a bunch of disjointed groups of individuals who evolved pretty much oblivious to what happened around them.
Headlines at 21st Century Tech for January 11, 2013
Welcome to our second weekly headlines for 2013. This week's stories include:
- A Science Rendezvous to Inspire the Next Generation
- Next Steps for the Mars One Project
- Feeding the Planet Would Be Easier if We Didn't Waste Half of What We Produce
Where is the Future?
Like the road you can see ahead of you as you drive on a journey, I suggest the future is embedded in emerging, continuous space-time. Although you’re not there yet, you can see the road in front of you. In the rear-view mirror stretches the landscape of the past, the world you have been through and still remember.
Transparency 2013: Good and bad news about banking, guns, freedom and all that
“Bank secrecy is essentially eroding before our eyes,” says a recent NPR article. ”I think the combination of the fear factor that has kicked in for not only Americans with money offshore, countries that don’t want to be on the wrong side of this issue and the legislative weight of FATCA means that within three to five years it will be exceptionally difficult for any American to hide money in any financial institution.”
The Internet of Things and Smartphones are Breaking the Internet
I have written several articles on network communications on this blog site as well as on other sites, describing its e