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News & Previews from the World Future Society
December 2006 (Vol. 7, No. 12)

In This Issue:
• Clay's Power to Heal
• Personalized Advertising
• Will Tiger Farming Save the Tigers?
• Click of the Month: How to Build a Futures Institute
• News from the Futurist Community

CLAY'S POWER TO HEAL

Clay has long been used in fashionable spas for cleansing masks, but now researchers believe clay has antibacterial properties that may give it more than merely cosmetic value.

In an unusual pairing of mineralogy and medicine, geochemist Lynda Williams and microbiologist Shelley Haydel of Arizona State University are studying smectite (liquidy, soaplike) clays and their effects on microbes.

Two such clays mined in France have been used to treat Buruli ulcer, a flesh-eating bacterial disease that the World Health Organization has declared an emerging public health threat. NIH's National Center for Complementary and Alternative Medicine recently awarded Williams and Haydel a grant to study clay's potential as an alternative to antibiotics in treating Buruli ulcer.

Clay has also been used as a folk remedy to soothe nausea and stomach ailments; a mineral found in some clays, kaolinite, is a major ingredient for Kaopectate.

"People are interested in natural cures and I think that there is a lot of nature that we don't understand yet," says Williams. If the antimicrobial activity of the clays can be isolated, the result would be a new form of treatment that exceeds the abilities of today's antibiotics, she believes. "And they could be produced and distributed cheaply."

SOURCE: Arizona State University, College of Liberal Arts and Sciences, http://clas.asu.edu/newsevents/newsreleases/2006/WilliamsHaydelResearch_11012006.htm

PERSONALIZED ADVERTISING

An interactive electronic billboard will one day let you download only the advertisements that interest you, and never bore you with repeats.

The BluScreen, developed by computer engineers at the University of Southampton, is a 58-centimeter (23-inch) screen that uses sensors to detect the signals of Bluetooth-enabled devices carried by passersby. The screen displays a range of advertisements or contact information that individuals may download to their devices to view later, much like taking a salesman's business card.

The scientists are also developing systems to enable them to build profiles of the users and to start matching those profiles with markets, according to lead researcher Terry Payne.

"There has been a lot of talk over the past few years about using smart tags to track the whereabouts of individuals," says Payne. "The thinking behind BluScreen is that everybody has a phone these days, so why not use this instead."

Payne claims the device won't invade individuals' privacy, since it won't collect information from people's phones. Those who do not wish to receive the information will simply switch off their Bluetooth functionality, he says.

SOURCE: University of Southampton, School of Electronics and Computer Science, http://www.ecs.soton.ac.uk/research/projects/BluScreen

HOPE AND VISION FOR TOMORROW

The World Future Society's 2007 conference, "WorldFuture 2007: Fostering Hope and Vision for the 21st Century," will be held July 29-31 at the Hilton Minneapolis and Towers in Minneapolis, Minnesota.

Join 1,000 forward-looking men and women from around the world to discuss new technologies, social innovation, sustainable development, health, education, and many other issues vital to a hopeful future.

Among the confirmed speakers are Tsvi Bisk, author of FUTURIZING THE JEWS; Rom Gayoso of Intel Corporation; Stephen Millett of Battelle; Claire A. Nelson of the Inter-American Development Bank; Gregory Stock, author of REDESIGNING HUMANS; and Mariann Zanardo of RegRelief International.

REGISTER by December 29 and save $200 off the on-site registration fee: https://www.wfs.org/2007regform.htm
LEARN MORE:
http://www.wfs.org/2007main.htm

WILL TIGER FARMING SAVE THE TIGERS?

Global demand for tiger skins and body parts, such as for use in traditional medicines, is so high that conservationists fear tigers may soon be hunted into extinction.

One controversial solution is to farm tigers specifically for the international market. Flooding the market with cheaper tiger parts makes it uneconomical to hunt them in the wild, the theory goes.

Chinese farms already rear about 4,000 tigers. The law currently forbids these animals to be killed, forcing breeders to wait for the animals to die naturally before selling their parts, but China may be preparing to lift these restrictions, according to NEW SCIENTIST magazine.

However, tiger farms and legalized trade may actually encourage more hunting and make illegal trade harder to police, because wild tiger parts would become more valuable than farmed specimens, according to the World Society for the Protection of Animals.

SOURCE: NEW SCIENTIST (November 18, 2006), http://www.newscientist.com

CLICK OF THE MONTH:  BUILD A FUTURES INSTITUTE http://www.aacc.edu/future/editorpage.cfm

Steve Steele of the Institute for the Future at Anne Arundel Community College has begun a "how-to" manual for anyone interested in starting a similar institute. The document will be free and available online to anyone around the world.

Steele has now posted the first draft and invites you to "Please Help Me Edit." Sections cover defining the organization's culture and mission, understanding the organization's assumptions about itself and the future, clarifying the institute's vision and mission, and designing the organizational structure to implement the work that the institute wishes to conduct.

Revisions, suggestions, and other comments may be sent to Steele directly, mailto:sfsteele@aacc.edu.

BONUS CLICKS: For information on credit and noncredit professional courses offered at the Institute for the Future, visit http://www.aacc.edu/future. The Institute also offers a free syllabus for creating your own future course: http://www.aacc.edu/future/coresyllabus.cfm

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ATTENTION NONMEMBERS: NEW OFFER FROM WFS

FUTURIST UPDATE is just a small sampling of what's available from the World Future Society. To see what else awaits you, please take this opportunity to browse our special bulletin, FORECASTS FOR THE NEXT 25 YEARS, where you'll discover ...

  • 10 Social and Technological Forecasts for the Next 25 Years...
  • The Outlook for Hydrogen Energy...
  • Nanotechnology Breakthroughs for the Next 15 years...
  • How to Spot Trends Ahead of the Crowd... and more.

You'll also receive a special offer to join the World Future Society and receive a subscription to THE FUTURIST magazine. This special offer includes up to six exclusive special reports free with a no-risk introductory membership.

GET DETAILS AND RECEIVE FREE SPECIAL REPORT: http://www.wfs.org/tomorrow/

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NEWS FROM THE FUTURIST COMMUNITY

  • ROGER HERMAN: The World Future Society sadly reports the passing of Roger Herman, the workplace and workforce contributing editor for THE FUTURIST, who died November 6. Roger was the founder of The Herman Group and the co-author (with his wife and partner, Joyce Gioia) of IMPENDING CRISIS (2003) on coming worker deficits. DETAILS: http://www.hermangroup.com.
  • NEWS FROM WFS: The World Future Society warmly welcomes new Board member Jay McIntosh of Ernst & Young and Global Advisory Council members Raj Bawa of Bawa Biotechnology Consulting and Peter Hayward of Swinburne University of Technology. The Society also expresses its sincere gratitude for the contributions of departing Board members Clement Bezold, Victor Ferkiss, and Dennis Pirages.

FUTURIST UPDATE: News & Previews from the World Future Society is an e-mail newsletter published monthly as a supplement to THE FUTURIST magazine.
Copyright © 2006, World Future Society, 7910 Woodmont Avenue, Suite 450, Bethesda, MD 20814, USA. Telephone 1-301-656-8274; e-mail mailto:info@wfs.org; Web site http://www.wfs.org.

Editor: Cindy Wagner 
Assistant Editor: Patrick Tucker
Network Administrator: Jeff Cornish 
Webmaster: Sarah Warner 
Vice President, Membership/Conference Operations: 
Susan Echard

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To unsubscribe or change your e-mail address, send message to Jeff Cornish, mailto:jcornish@wfs.org.

Submit feedback at http://www.wfs.org/fbdec06.htm.
The WORLD FUTURE SOCIETY is a nonprofit, nonpartisan scientific and educational association with a global membership. Regular membership in the Society, including a subscription to THE FUTURIST, is $49 per year, or $20 for full-time students under age 25. Professional and Institutional membership programs are also offered; contact Society headquarters for details:
http://www.wfs.org

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