Venture Challenge or an example of an innovating business plan

Venture Challenge is an international MBA business plan competition held annually in March in San Diego. For more than 20 years it has showcased next generation companies. This competition gives graduate students from around the world the opportunity to seek investment in their business ideas. The event draws student teams from top global universities and provides them with a forum to present to potential investors from Silicon Valley and to earn more than 15,000 dollars in awards.

This year a student team from the two Swedish universities Royal Institute of Technology and Stockholm International Business School won the stiff competition. Their venture is called Student Competitions, a homepage where the world`s most important student competitions, student conferences and other interesting opportunities were gathered. So what`s the business plan?

As talented students with bright ideas are warmly welcome in almost all kinds of organizations and in big companies the Student Competitions homepage provides a marketing platform towards students worldwide. In former times your local university arranged so called Career Days where students met representatives from different companies to establish a first personal contact. You could be introduced to your next workplace but you couldn't show your real potential in such a limited time. To start a competition, on the contrary, gives companies the opportunity to seek talented students in an easy way because a competition is a natural screening process where top talents are challenged to do their best and solve problems. And the winner with the most promising solution gets the top job. Not surprisingly several big companies like Ericsson, Audi and Oracle – to name but a few- are amongst Student Competitions's clients.

I'm convinced that more companies will follow. This is a promising business plan and I wish the guys all the best in their upcoming competition, the Moot Corp, and with their plans to introduce Students Competition to the US-market.

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