The Neuro Revolution: How Brain Science Is Changing Our World

Image of The Neuro Revolution: How Brain Science Is Changing Our World
Author(s): Zack Lynch, Byron Laursen
Publisher: St. Martin's Press (2009)
Binding: Hardcover, 256 pages
List Price: $25.99

by Zack Lynch, with Byron Laursen. St. Martin’s Press. 2009. 245 pages. $25.99.

Although neurotechnology researchers’ primary goal is development of better-targeted medical treatments, neurotechnology applications are likely to transform many areas of human life during this century, including legal systems, health care, and academia, culture, politics, and business, predicts Jack Lynch, founder of the Neurotechnology Industry Organization.

He and co-author Byron Laursen describe the explosive growth and activity that this field of research is undergoing, noting that universities invest millions of dollars in it. Private venture capital in neurotechnology startups has tripled in the last 10 years.

Besides describing major trends under way in neuroscience, the authors note the potential for great benefits as well as the potential for misuses.
The Neuro Revolution is an overview of a major scientific field and its relevance to everyday life now and in the future. General audiences of all kinds will find it informative and approachable.