Forget the Future. Let’s Figure out Why We’re Obsessed with It.

Welcome! I’m delighted to re-launch my Selling Tomorrows blog on the World Future Society’s new website. As you may know from posts during the beta, I study futurism but am not a futurist.

I don’t create visions of tomorrow -- I take them apart to learn why they work.

Why? So glad you asked.

1. We have a lot of beliefs about the future, most of them unconscious, all of them weird and interesting
2. Those beliefs — really “archetypes” -- have changed in startling ways over thousands of years. They’re still changing.
3. These shifting archetypes, coupled with hopes and fears that have never changed, can be powerful tools of persuasion

The self exploration aspects are fascinating enough to make this trip worthwhile. But I’ll go a step further and assert that if we can understand these beliefs well enough, we can separate them from our decision making processes about tomorrow. And if we do that, we’ll be better able to predict and shape what’s to come.

That’s what this blog explores. And I welcome you not only read, but offer your thoughts, your findings and your questions to this endeavor.

Let’s begin.

-David Rosen