The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future
The businessman who says he created his wealth all by himself is mistaken, states financial reporter Anna Bernasek in The Economics of Integrity. She points out that any successful enterprise is the result of a number of people lending their cooperation and their time. For all these people to cooperate effectively, they must first be able to trust each other.
Bernasek affirms the fundamental role that relationships of trust play in national and global commerce. There is actually far more integrity in the world of finance than some people might assume, she says. Integrity is what makes the economy go. Without it, a future of economic prosperity will not be possible.
Bernasek cites the successes that some major businesses attained by being trustworthy, and the comparatively greater wealth that some nations attain by enforcing transparency and integrity among their national businesses. Then she describes the benefits a new business can enjoy if it counts integrity and trustworthiness among its paramount values.
The Economics of Integrity makes a sound case for moral behavior and a clear link between doing the right thing today and achieving a better future tomorrow. Entrepreneurs and students who might one day be entrepreneurs will both find it to be inspirational reading.
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