Driverless Cars: A Driving Force Coming to a Future Near You

Thomas Frey's picture

Driverless Car - Concept 18

If you were traveling between Boston and Washington, DC, and had the choice of either flying or riding in a driverless car, which would you choose?

Under good conditions this is an 8.5-hour drive vs. 4-5 hours flying – driving to the airport, wading through security, boarding the flight, landing, and commuting to your destination when you arrive.

Keep in mind that the first wave of driverless vehicles will be luxury vehicles that allow you to kick back, listen to music, have a cup of coffee, stop wherever you need to along the way, stay productive with connections to the Internet, make phone calls, and even watch a movie or two, for roughly the same price.

If you think this vision is far off, think again. Over the next 10 years we will see the first wave of autonomous vehicles hit the roads, with some of the first inroads made with vehicles that deliver packages, groceries, and fast-mail envelopes.

Here are a few thoughts on how this industry will develop.

Driverless Car Concept 17

Driverless concept vehicle

The Complexities of Going Driverless

Over the past few nights we hosted a couple mastermind groups at the DaVinci Institute to discus how the rollout of driverless cars will begin to disrupt life, as we know it, both in the U.S. and around the world. I truly appreciate everyone’s input, as this is a complicated subject with multiple driving forces, each with a number of “human” variables that will either speed or slow the introduction of this technology.

But we all agreed, nothing will stop it

While the current technology is good enough to navigate roadways and recognize obstacles, it will need some refinement before it’s human-safe, and to push economic viability, the component costs will need to come down.

Driverless technology will initially require a driver, and it will creep into everyday use much as airbags did. First as an expensive option for luxury cars, but eventually it will become a safety feature required by the government.

The greatest benefits of this kind of automation won’t be realized until the driver’s hands are off the wheel. With over 2 million people are involved in car accidents every year in the U.S., it won’t take long for legislators to be convinced that driverless cars are a safer option.

The privilege of driving is about to be redefined.

Many aspects of going driverless are overwhelmingly positive, such as saving lives and giving additional years of mobility to an aging senior population. However, it will also be a very disruptive technology.

At the same time, it will be destroying countless jobs – truck drivers, taxi drivers, bus drivers, limo drivers, traffic cops, parking lot attendants, ambulance drivers, first responders, doctors, and nurses will all see their careers impacted.

But before we get into the “good vs. evil” technology debate, let’s look at why this will happen so quickly.

Driverless Car - Heathrow 2

Inside the driverless Personal Rapid Transport vehicle at Heathrow Airport

The Roots of the Driverless Movement

The idea of self-driving cars is almost as old as the car itself. GM had visions of going driverless in its exhibit at the 1939 World’s Fair in New York.

  • In 1959, Walt Disney unveiled his driverless monorail at Disneyland, originally envisioned as a practical form of public transport for the future. However, the monorail came about during a time when America’s love affair with the automobile was growing, and even though he offered to pay for a monorail to ease the growing traffic congestion in Los Angeles, his technology never made it past the walls of the Disney’s theme parks.
  • In 2004 and 2005 DARPA sponsored the “Grand Challenge,” a competition to produce a driverless vehicle that could pilot itself 132 miles through the Nevada desert with no human intervention. The Stanford team won that competition in 2005 with their modified Volkswagen Touareg named “Stanley.”
  • Building on their success, in 2007 DARPA sponsored the next iteration, the “Urban Challenge,” which was won by the Carnegie Mellon team.
  • In 2008, John Deere introduced a steering assist option for their tractors, capable of turning, shifting gears and seeing through darkness and dust. The tractors were able to follow a row with sub-inch precision in the moonlight, raising and lowering the equipment to match the terrain, at the same time, saving thousands of hours and countless dollars in the process.
  • In 2008, Google launched their driverless car team. The group was headed up by Sebastian Thrun, the entrepreneurial Stanford professor who won the 2005 DARPA Grand Challenge, and also co-creator of the Google’s Street View project. So far, their self-driving car fleet has already racked up over 200,000 driverless miles on highways. Google reports these cars have required intervention by a human co-pilot only about once every 1,000 miles and the goal is to reduce this rate to once in 1,000,000 miles.
  • In 2009, Heathrow Airport introduced their Personal Rapid Transport system consisting of 21 electric shuttles on a two-and-a-half mile pathway
  • In 2010 VisLab ran VIAC (VisLab Intercontinental Autonomous Challenge), a 13,000 km test run of autonomous vehicles. In this competition, 4 driverless electric vans successfully drove from Italy to China, arriving at the Shanghai Expo on October 28, 2010. This was the first intercontinental trip ever completed by an autonomous vehicle.
  • In 2010, Volkswagen sent a driverless Audi TTS to the top of Pike’s Peak at close to race speeds.
  • In 2011 the U.S. Military spent $4.8 billion on flying drones. This has been a rapidly growing budget item in the military’s arsenal. With this kind of focused spending, drone technology has improved dramatically over the past decade, but as a technology, the future for drones will go far beyond military uses.
  • In 2011, with Google lobbying in the background, the Nevada Legislature passed a law to authorize the use of autonomous vehicles, making it the first state where driverless vehicles can be legally operated on public roads.

These represent just a few of the advances, to date, that are driving this technology forward.

Driverless Car - Mercedes 1

Mercedes concept vehicle

Stepping into Our Driverless Future

Recent advances in computing power and networking technologies are improving the viability of both the technology and economics on a daily basis. Today’s technology uses GPS to recognize where the cars are on the road. Cameras, lasers, and radar help them keep their distance from other cars and recognize objects like pedestrians. Superfast processors weave all the inputs together, allowing cars to react quickly.

Over time, data spidering systems, like those used by search engines, will be used to log details of every road in the country in real time, report potholes, cracks, or other dangerous conditions immediately when they occur, and build an information highway to serve as the backbone for our real highways.

Here are a few of the companies pushing this technology forward:

  • Mercedes is equipping its 2013 model S-Class cars with a system that can drive autonomously through city traffic at speeds up to 25 m.p.h.
  • Buyers of European luxury cars are already choosing from a menu of advanced options. For example, for $1,350, people who purchase BMW’s 535i xDrive sedan in the United States can opt for a “driver assistance package” that includes radar to detect vehicles in the car’s blind spot. For another $2,600, BMW will install “night vision with pedestrian detection,” which uses a forward-facing infrared camera to spot people in the road.
  • Many car companies including General Motors, Volkswagen, Audi, BMW, and Volvo have begun early testing of driverless car systems.
  • General Motors has stated that they will have a driverless model ready for final testing by 2015, going on sale officially in 2018.

Several automakers already sell cars with adaptive cruise controls that automatically applies the brakes if traffic slows. BMW plans to extend that idea in its upcoming i3 series of electric cars, whose traffic-jam feature will let the car accelerate, decelerate, and steer by itself at speeds of up to 25 miles per hour—as long as the driver leaves a hand on the wheel.

According to New York’s ABI Research, the market for “advanced driver assistance” technologies was $10 billion in 2011, but will grow to a staggering $130 billion by 2016.

Driverless Car - Network 1

Driverless car network

Cars that Talk to Each Other

A major challenge for driverless roadways is for vehicles to safely and reliably communicate with one another. That’s where the Google operating system comes into play.

Hidden behind the hype of this technology is Google’s plan to come up with an Android-like operating system for all future driverless cars.

Regardless of whether its Google or someone else, creating communication standards and protocols will be the key to making this all work.

That requires getting all the automakers and regulatory agencies to agree on a standard. The National Highway Traffic Safety Administration has begun studying various technologies for vehicle-to-vehicle communication and plans to make a decision by 2013. They project intervehicle communications alone could reduce up to 80 percent of vehicle crashes involving non-impaired drivers.

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LIT Motor’s new one-person commuter vehicle

Future Power Systems

People tend not to care about the power systems driving vehicles that they don’t own. As an example, few people pay attention to fuel efficiency of the airplane they’re flying in. They only care that they arrive on time.

This, combined with cost, range, and efficiency factors will mean that the first wave of driverless vehicles will likely be powered with old-fashioned gas engines.

However, electric vehicles using drive-by-wire technology will have many advantages over time. Rapid charging stations, silent engines, and the simple act of a vehicle recharging itself as opposed to the dangers of one that has to “refuel” itself will win over vehicle buyers in the future.

Many other power systems will be experimented with including everything from wireless power, to fuel cells, to natural gas, to biofuels. But in the end, fuel efficiency will prevail.

Driverless Car - Google 2

Google’s driverless car

The Promise of Going Driverless

According to the Center for Disease Control, motor vehicle crashes are the leading cause of death among the 5-34 age group in the U.S. More than 2.3 million adult drivers and passengers were treated in emergency departments as the result of being injured in motor vehicle crashes last year.

The lifetime costs of crash-related deaths and injuries among drivers and passengers are over $70 billion annually.

Consider the following problems that would go away:

  • There were more than 5.5 million car accidents last year in the United States. Nearly 31,000 were fatal, and more than 2 million people were injured.
  • Motor vehicle crashes are the leading cause of death for children and teenagers.
  • At any given moment, 812,000 vehicles are being driven by someone using a handheld cell phone in the U.S.
  • An average of four children ages 14 and under are killed every day in auto accidents. Nearly 500 are injured daily.
  • While statistics continue to improve, 32 percent of fatal accidents involved alcohol-impaired drivers.

In addition to the known health and accident related issues, there is a tremendous amount of stress involved in driving.

People are not productive when they are driving and the frenetic atmosphere of high traffic situations leaves most commuters drained at the end of a day.

All of these problems will eventually go away.

Driverless Car Concept 15

Driverless taxi

The Downside of this Technology

At the same time, driverless cars will dramatically affect employment around the world.

  • Over time over 232,000 taxi and limo drivers in the U.S. will lose their jobs.
  • Over 647,000 bus drivers will be out of work.
  • Over 125,000 truck drivers will be looking for new careers.
  • Other jobs affected will include jobs at gas stations, parking lots, car washes, traffic cops, traffic courts, doctors, nurses, pizza delivery, mail delivery, FedEx and UPS jobs, as well as vehicle manufacturing positions.

In the future, the number of vehicles sold will begin to decline.

GM Unveils EN-V Concept in Shanghai

Inside a future car

Final Thoughts

The reason driverless cars will prove to be so disruptive for the automobile industry is that it will enable on-demand transportation services to replace the need for individual car ownership. Rather than having to conform to the route and timing of today’s mass transit systems, people will simply be able to request a vehicle through their smartphones whenever they need it, and a driverless vehicle will show up, on-demand, and take them to wherever they desire to go.

An on-demand transportation system will not significantly reduce the overall number of vehicles on the road at peak times, but will be better at matching the size of the vehicle with the number of people traveling. Since the vehicles will be in continuous operation, there will be significantly less need for parking spaces.

To be sure, this is a very complicated topic. Many other countries will be competing with the U.S. to become global leaders in this multi-pronged emerging industry.

With Google pushing the lobbying effort in Las Vegas, look for them to become the initial showcase for the world.

The military will likely find unusual uses in for these vehicles that have few civilian applications.

The coming years will see the public first embracing the technology and at the same time disdaining the tumultuous effects its having.

In the end, we will be driving towards a far safer and more resilient society, but we’ll be traveling down some very bumpy roads along the way.

This article was originally posted at

About the author
Thomas Frey is the Senior Futurist at DaVinci Institute, a non-profit futurist think tank in Colorado. He's also the innovation editor for THE FUTURIST magazine and a member of the World Future Society.


Driverless cars

I'd pick the train. A large part of the reason cars are preferred is the visceral experience of power driving gives. WIthout that ,it would be more pleasant to be able to get up and move around.


Does a train pick you up at your house? Have fun with that.

standards in car2car communication

Great article! In Europe we have also several initiatives on this matter, one of them I'm involved in is the Dutch We made an open platform and (possible) standards for communication between car2car, car2infrastructure and car2backoffice. A kind of app store for cars.
Starting with relative simple apps like a "frontview mirror" to look 1 km ahead, or interactive communications with traffic lights who give an exact driving speed advice to have a green wave etc etc and in future ready for the driverless car. we already are testing the platooning (roadtrain) function.

ps: I'm speaking about this topic at the Galileo Application Conference in Prague this Friday.

Additional areas of impact - Insurance industry

One directly impacted industry that was not listed is the insurance industry. Driverless vehicles will have ramifications on the insurance industry on a number of different levels. The obvious effect being on car insurance rates, but it will have an effect on health insurance as well. It was noted in the article that the stress of the commute would begin to wane and therefore having fewer detrimental effects on personal health that have commuting stress as an underlying cause.

Not to mention the lower

Not to mention the lower number of accidents! This will cause health insurance rates to drop while car insurance rates will drop to a fraction of what it is now.

Area of impact - Working Parents

This will also have an effect on the productivity of working parents. In the current environment, parents that have children involved in different activities often need to take off early to transport their children to those activities. With on-demand driverless transportation, that work conflict is greatly diminished.

good point

children will have far more mobility than they do now. If the cost of a jonnycab is low enough, kids could go far on vey little money. I wonder if some form of restriction will have to be implemented on jonnycabs. Requires a credit card or jonny card, and children's will be obtained by their parents and coded to permit only certain locations. But that would be a problem if your child lost his card or if you don't happen to have your card on you.

Areas of impact - Infrastructure Maintenance and Research

With the ability to examine and transmit road conditions to other vehicles, let's take this a step further. For example, in the railroad industry there are data and condition recording devices that gather information about the rails that the trains are going over. The concept behind this is that it records stress rates and helps to determine what sections of the rail lines need to be replaced and how well the lines are lasting. This same concept could be applied in the automotive industry (it could be applied at any time, not just with driverless vehicles). Imagine data being collected constantly from multiple sources about how well the roadways are holding up and where there are weaknesses - and with that our road building research and design would be enhanced exponentially.

Unmanned technology will

Unmanned technology will first need a driver, it will spread to the everyday use of the airbag. First of all, an expensive choice, luxury cars, but will eventually become the security features required by the government. The greatest benefit of this automation will not be realized until the driver's hands off the steering wheel. There are more than 200 million people are involved in a car accident in the United States each year, it does not need a long time legislators convinced that driverless car is a safer choice.

The driver less cars are

The driver less cars are indeed a fascinating idea.Just imagine the number of lives it could simply save every year.All those lives lost in car accidents are a constant reminder of the human incompetence.The driver less car could indeed make a difference by changing the fate of several people by providing one of the most secure and safest transportation means ever although it would be at the cost of the jobs of millions of people.But that is the price that has to be paid.


This driverless concept is so cool! I admit, I don’t trust this car and it’s more comfortable to drive on my own but should give it a try. It would be cool to have cars around you that talk to each other. I wonder if that Mercedes Benz concept vehicle still need a Mercedes-Benz Service in order to move around on its own. I would be glad to have this in my shop. I would like to know how this driverless car works.

One thing I noticed about

One thing I noticed about driverless car. Why these cars only occupy two people?