Choosing between Strawberry, Raspberry, and Blueberry

Have you ever been overwhelmed by a restaurant menu with far too many options? The Cheesecake Factory is notorious for this — they hand out a Bible-sized booklet of different dishes you can choose from. Most of us feel a little lost examining these menu treatises. How can we possibly decide on what to eat when there are so many options?

There's a faction of behavioral economists who think that too much choice is a bad thing; we, as humans, don't know how to optimize our choices when presented with more than six or seven options. Are they right?

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