The Future of Shopping: An Immersive Experience
The retail landscape is morphing into one of whimsy, fluidity, and customization. Each transaction equates to a unique experience. The buyer-seller market is focused on value in addition to profits. Tablet computing and open APIs (application programming interfaces) give merchants the ability to innovate solutions. Rotiquing — rotating boutique retailing (pop-up and mobile retail spaces) — uses integrating technologies, creative materials, and new forms of payment to create an ever-shifting mobile retail bazaar, wholly engaging consumers during their shopping experience.
Join us and be immersed in this stimulating retail scenario. Heather Schlegel and Emily Empel will transform this session into a routiqing bazaar with alternative currencies, products and services, and virtual incentives. Attendees will earn a virtual currency by participating at the conference and via social media, which can be exchanged for real goods and services at the session. Don’t expect to sit back and listen to the future, but directly experience the combined impact of rotiquing, alternative currencies, and open APIs on the retail experience.
Participants will leave the session with an understanding of:
- The role of future trends in immersive retailing.
- How trends in open APIs enable merchants to use hardware and software.
- How alternate currencies, rewards currencies impact the shopping experience.
- Multimedia tools: Interactive shopping experience using an alternative currency that attendee/participants will acquire via social media.
Emily Empel, graduate of the Houston Futures program, is a trend spotter, marketing disciple, and futurist, Franklin Lakes, New Jersey, USA
Heather Schlegel, a futurist, technologist, and cacophonist; member of the Swift Innovation team, West Hollywood, California, USA
