Futurists receive strong training in many of the methodologies that help organizations anticipate and plan for the future. However, few receive any training regarding how to help companies understand the business benefits of their services. This session will provide seven keys that every futurist should know to be successful in the business of being a futurist.
Who should attend: Anyone who is interested in making a living as a futurist or interested in improving his or her ability to promote and secure lucrative client engagements.
What you’ll learn: Attendees will learn (1) the role of assessment tools, (2) developing a clear and distinct focus, (3) the value of publishing work, (4) how to create a platform, (5) how to create a strong network, (6) developing a public presence, and (7) discovering and developing their intentional difference.
How this new knowledge can be applied: Participants will use this knowledge to focus their business efforts where they can get the highest return, enabling them to make a business case for the value they provide organizations. They will understand the importance of branding their work and creating distinct public recognition.
Rex Miller, senior partner, TAG Consulting; founder, thought leader, Mindshift; author, Southlake, Texas
key words: futurist, business, marketing, sales, success
issue areas: Business and Careers