
Author(s): Chip Heath, Dan Heath
Publisher: Crown Business (2010)
Binding: Hardcover, 320 pages
List Price: $26.00
by Chip Heath and Dan Heath
How, exactly, do you motivate people to change their behaviors? According to Chip Heath and Dan Heath in Switch, it boils down to a three-part process: reaching people’s rational minds, appealing to their emotions, and then shaping the environment to make it more conducive to change.