Innovaro Insights and Research's blog

Coca-Cola Blurs the Line between Virtual and Real

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In this uplifting video from Coca-Cola (click here), consumers in India and Pakistan are treated to a free Coke, provided they interact with their neighbors using a virtual interface on a high-tech vending machine.

Wearable Computers - Ready for Action!

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Recent developments suggest that wearable computing may finally be gaining traction. Intel evangelist Manny Vara believes that comfortable and convenient wearable computers may be just two to five years away.

originally posted to the Trends & Foresight blog

A New American Dream?

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The American dream seems to be changing. It's been classically defined by upward mobility, and possessions including a house and a car, all in service of family. Now, every aspect of that model seems to be shifting, as Americans change what they want to achieve, and why, and what they want to possess.

 
originally posted at The Trends & Foresight Blog

A Doctor in your Pocket

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Star Trek popularized the notion of mobile medical diagnostics with its tricorder. Now, almost five decades later, consumer-friendly health diagnostics delivered via mobile devices are becoming a reality...and this is happening sooner than envisioned by Star Trek's calculations. (We're about two centuries ahead of schedule for those of you who are counting.)

originally posted at The Trends & Foresight Blog

Artificial Vision for the Blind - Future Trends - Day 1

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On Day 1 of the World Future Trends conference, Daniel Epstein of the Unreasonable Institute, blew the minds of a fairly sophisticated audience that by all accounts lives and breathes trends and innovation for a living.

originally published at The Trends and Foresight blog.

Its Hard to Part with Cash - The Future is Mobile Money

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A recent study found that people think differently about their purchases when they are using physical cash versus credit cards (and probably the same for other forms of digital currency like gift cards, mobile money, etc). People have a harder time parting with cash because they focus more on how much they are spending rather than what they are getting for it.

originally posted at The Trends and Foresight Blog

No More Car Crashes by 2020?

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The leading cause of car accidents is pretty obvious - its human error. The only way to truly make driving safer for everyone is to give the person behind the wheel more tools to drive safely - or even remove the human element altogether.

originally posted at The Trend and Foresight Blog

Free as a Price Point

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While the idea of FREE isn't new, we continue to see it gain traction, and this has surely accelerated since the dawn of the web, as this article from today's Fast Company reminds us...

originally posted at the Trend and Foresight Blog.

Drinking to Your Health - Premium Juices and Medical Foods

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A scan of the headlines over the last few days point to a couple interesting food trends: the growth of the super-premium juice business and the emergence of medical foods. originally posted at the Trend and Foresight Blog.

Eurozone Futures - Possible Consequences of a Breakup

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Unless you've been hiding under a rock, you've probably noticed the increase in reporting this week about a possible Greek exit from the euro zone. The chart below (created with Google Trends) shows how searches and news stories about this scenario have spiked recently.



originally posted at The Trends & Foresight blog

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