Futurist Bookshelf Home Online Catalog WFS Books & Reports

New & Noteworthy Future Survey Abstract of  the Month

Author/Title Index Review Archive Best Books and Reports

Subject Index Editor's Desk

Business

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
by Philip Kotler. American Management Association. 2005. 168 pages. Paperback. Philip Kotler's marketing genius has been distilled here in an easily accessible format that addresses such questions as what the marketing department of the future will look like, and what marketing strategies make sense during a recession. According to Kotler is a must-have guide for anyone with something to sell. Check price/buy book.

The Accountable Organization: Reclaiming Integrity, Restoring Trust
by John Marchica. Davies-Black Publishing. 2004. 199 pages.
Without legislation or litigation, what will it take to drive an organization to be both principled and profitable? Entrepreneur Marchica profiles dozens of companies that combine integrity, accountability, and trust with successful results. Topics covered include leadership, communication, conflict resolution, and risk; includes a futuring exercise. Check price/buy book.

Business and Economic Forecasting for the Information Age: A Critical Approach
by A. Reza Hoshmand. Quorum Books. 2002. 321 pages.
A textbook on forecasting for business and economics students and professors. Informative and scholarly, this book details techniques of business forecasting with an emphasis on information technology, including data collection, analysis, and modeling. Includes review questions, references, suggested readings, and Web resources. Check price/buy book.

Business 2010: Trends and Technologies to Shape Our World
by Ian Pearson and Michael Lyons. Spiro Press. 2003. 232 pages.
Long-time British Telecommunications futurist-in-residence Pearson offers uniquely insightful forecasts on new opportunities emerging from a range of technological breakthroughs. Covers pervasive computing, electronic cash, artificial intelligence, network communities, and much more. Check price/buy book.

Chaotics: An Agenda for Business and Society in the 21st Century
by Georges Anderla, Anthony Dunning, and Simon Forge. Praeger. 1997. 224 pages. Paperback. The real world cannot be understood in terms of conventional deterministic philosophies; a new discipline is needed that recognizes the implications of complexity for everyday living, from the concept of employment to our relationship with the environment. This book applies the concept of chaotics to business and wealth creation. Check price/buy book.

The Chinese Century: The Rising Chinese Economy and Its Impact on the Global Economy, the Balance of Power, and Your Job
by Oded Shenkar. Wharton School Publishing. 2004. 191 pages. .
China is the twenty-first century's new economic superpower. China's rise will transform global politics, the global economy, and societies worldwide. Business professor Shenkar reveals how China is coming to dominance, what it means to you, and what you must do to position yourself for tomorrow's new realities. Check price/buy book.

The Clean Tech Revolution: The Next Big Growth and Investment Opportunity
by Ron Pernick and Clint Wilder. Collins. 2007. 308 pages.
The Clean Tech Revolution, authors Ron Pernick and Clint Wilder of the firm Clean Edge identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors--solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration--they show how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Pernick and Wilder discuss the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech. Check price/buy book.

Competitive Intelligence: Scanning the Global Environment
by Robert Salmon and Yolaine de Linares. Economica. 1999. 196 pages. Paperback.
Authors Robert Salmon, former vice president of L'Oreal, and researcher Yolaine de Linares show how to decipher the signals we receive that foreshadow risks and opportunities ahead. Check price/buy book.

Corporate Radar: Tracking the Forces That Are Shaping Your Future
by Karl Albrecht. AMACOM. 2000. 258 pages.
Successful businesses must know what's going on in the worlds of their customers, suppliers, and competitors, as well as more general trends in technology, the economy, and society. This pragmatic book offers business leaders the tools used by professional futurists, such as environmental scanning, and analyzes such trends as changing customer values, the rise of "intangible" economies, Internet myths, and much more. Check price/buy book.

Cyberunion: Empowering Labor Through Computer Technology
by Arthur B. Shostak. M.E. Sharpe. 1999. 262 pages. Paperback.
Organized labor unions are building a new model of organization based on increasingly creative and effective use of computers. Labor educator and sociologist Arthur Shostak examines this new model, the "cyberunion," drawing on essays by rank-and-file union members who are using computers to help the labor movement renew its voice—and its ears. Check price/buy book.

Democratizing Innovation
by Eric Von Hippel. MIT Press. 2005. 204 pages.
We see it more and more every day: customers, consumers, users, are getting smarter and more restless. They're inserting themselves into the production process; they're conspiring in open-source chat rooms; they're designing the products they themselves want to buy. Managers in the new, user-centric environment have two options, run and hide, or embrace this new trend for what it isa revolution. "Von Hippel has written the essential twenty-first century handbook on innovation. Business leaders who rely on organic growth will find his concepts and techniques extremely valuable," writes Roger Lacey, staff vice president of eBusiness and Corporate Planning and Strategy, 3M. Check price/buy book.

The Disposable American: Layoffs and Their Consequences
by Louis Uchitelle. Knopf. 2006. 283 pages.
Two decades ago, layoffs were seen as a sign of corporate failure and a violation of acceptable business behavior. Over the years, the permanent separation of people from their jobs, abruptly and against their wishes, has become standard management practice. Award-winning New York Times writer Uchitelle sees this as a festering crisis. In The Disposable American, he examines the myths that have allowed for the situation to perpetuate itself and suggests solutions to this worsening situation. Check price/buy book.

Doing Nothing Is Not an Option! Facing the Imminent Labor Crisis
by Robert K. Critchley. Thomson. 2004. 208 pages. 
As the workforce ages and the number of people older than 65 surpasses the number of children, a labor shortage is inevitable. Workplace consultant Critchley presents the facts and statistics of the aging workforce and their implications for employers. This book helps companies strategize on how to attract the best future leaders in a shrinking labor supply by pointing out the value of older workers. The author offers tips and tactics for phased retirement and rehiring, as well as how to effectively leverage the strengths of older workers. Check price/buy book.

The Dream Society:How the Coming Shift from Information to Imagination Will Transform Your Business
by Rolf Jensen. McGraw-Hill. 1999. 230 pages. Paperback
The Information Age has dramatically transformed the world's economy, but an even more radical shift is under way: the "dream" society, built on imagination and storytelling. Businesses will increasingly focus on touching the emotional side of customers for their future products and services, and marketing will increasingly become a process of engaging people through stories, myths, and legends. This book by a leading Danish futurist offers a clear blueprint for positioning your business for this new era. Check price/buy book.

Driving Growth Through Innovation
by Robert B. Tucker. Berrett-Koehler. 2002. 240 pages.
Today's leading firms are transforming their futures through innovation. This book contains many success stories, including Citigroup, Royal/Dutch Shell, and Tyson Foods, and offers insight on what a strong innovation strategy can do for your organization. Check price/buy book.

Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
by Ben Gilad. AMACOM. 2004. 268 pages.
Business disaster can strike when market realities outpace a company's strategy. Intelligence expert Gilad offers a way to avoid disaster: a three-part competitive early-warning system that combines strategic planning, competitive intelligence, and management action. Using myriad examples of successes and failures, Gilad reveals how a powerful strategy can make any company dominant, while failure to heed early warning signs can shake any market Goliath to its foundation. Check price/buy book

Ethical Markets: Growing the Green Economy
by Hazel Henderson. Chelsea Green Publishing Company. 2007. 300 pages. Paperback.
In this companion to the PBS television series of the same name, renowned futurist Henderson delivers an overview of the emerging green economy. Topics include fair trade, community investing, shareholder activism, and global corporate citizenship. Ethical Markets also contains in-depth interviews with some of the forward-looking CEOs who are leading the green revolution in business. Check Price/Buy Book

Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
by Stefan H. Thomke. Harvard Business School Press. 2003. 307 pages.
Harvard Business School professor Thomke examines technological innovations making an impact on the business world. His book explores why experimentation matters, new technologies for experimentation, how those technologies function in the workplace, and how to unlock their secrets for future business potential. Thomke introduces six principles for managing experimentation and offers ways for managers and entrepreneurs to extend experimentation capabilities beyond their organization. Check price/buy book.

The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing & Branding Strategies
by Dick Stroud. Kogan Page. 2006. 320 pages.
Marketing strategist Dick Stroud attempts to answer numerous questions on marketing effectively to consumers over the age of 50, such as what new marketing rules may apply to them, wether the willingness to try new brands changes with age, how interactive media could play a role in marketing to this group, and, most importantly, whether the future is really age-neutral. Check price/buy book.

Five Minds for the Future
by Howard Gardner. Harvard Business School Press. 2007. 204 pages. Paperback. 
Drawing from a wealth of diverse examples to illuminate his ideas, Harvard University psychologist Gardner attempts to define the cognitive abilities that will command a premium in the years ahead: the disciplinary mind, the synthesizing mind, the creating mind, the respectful mind, and the ethical mind. The book is intended for anyone charged with training and developing organizational leaders-both today and tomorrow. Check Price/Buy Book

Future, Inc. : How Businesses Can Anticipate and Profit from What's Next
by Eric Garland. AMACOM. 2006. 256 pages.
Eric Garland a professional futurist and adviser to executives at top corporations and government agencies, here provides many practical techniques for a wide range of businesses and industries in order for them to foresee their futures. He offers specific methodologies to assess how the business environment is changing, and which changes are relevant. "How can we overcome the systemic indifference to the mid and long-term future? Garland’s book can be a giant step in that direction," writes consulting futurist Joseph F. Coates. Check price/buy book.

Get Back in the Box: Innovation from the Inside Out
by Douglas Rushkoff. HarperCollins. 2005. 336 pages. 
In this wide-ranging new book, best-selling author and futurist Douglas Rushkoff argues that the era of all out-of-the-box thinking is distracting too many businesses from their core competencies. The result is too many businesses relying too much on consultants, market research, and competitive bluster. The real promise of our networked era is realized not by perpetually adopting new themes and processes, but by tackling a more fundamental challenge: reinvigorating the work itself. Check price/buy book.

Getting To The Better Future: A Matter of Conscious Choosing: How Business Can Lead the Way to New Possibilities
by John E. Renesch. New Business Books. 2000. 133 pages. Paperback.
Futurist John Renesch contends that business possesses more power—and more responsibility—than ever before and has the unprecedented opportunity to create a better future for the world. This book presents a vision of a win-win world created by leaders of conscience. Check price/buy book.

The Globalization of Nothing
by George Ritzer. Pine Forge Press. 2003. 259 pages.
Globalization has led to a world of nullities: non-people, non-places, non-commodities, non-services—generic things (or nothings) devoid of distinctive substantive content. The systems that led to this culture of nothingness and that keep it in place are the subjects of this compelling volume. Sociologist Ritzer explores corporations imposing their standards on vast geographic areas (grobalization); dehumanization, disenchantment, and consumption; and such institutions as McDonalds, WalMart, Walt Disney World, and the American mall. Check price/buy book.

The Halo Effect: And The Eight Other Business Delusions That Deceive Managers
by Phil Rosenzweig. The Free Press. 2007. 232 pages. 
The "halo effect," according to Rosenzweig, is the popular delusion that, when its sales and profits are up, a company has a sound strategy and a visionary leader, and vice versa. Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig discusses how the halo effect along with eight other delusions and offers ways to replace mistaken thinking with a sharper understanding of what drives business success and failure. Check Price/Buy Book

Hospitality 2010: The Future of Hospitality and Travel
by Marvin Cetron, Fred DeMicco, and Owen Davies. Prentice Hall. 2005. 352 pages. Paperback. Booming economies could boost profits for the world's leisure-industry enterprises such as hotels and restaurantsunless the threat of terrorism continues to discourage tourism and business travel. This important new look at the major trends shows how to identify those that will have the greatest impacts on business. Check price/buy book.

India Arriving: How This Economic Powerhouse Is Redefining Global Business
by Rafiq Dossani. AMACOM. 2007. 304 pages.
After gaining independence in 1947, India enjoyed a new sense of freedom, and, along with it, faced enormous burdens and challenges. A rich and powerful country, India has become a global power, a center of outsourcing, and a potential partner with the United States. From the country's thriving film industry to its burgeoning high-tech industry as well as its attempts to stabilize its economy, India Arriving offers a glimpse into the "real India," with all of its assets and all of its faults. Author Rafiq Dossani explores India's reemergence onto the world stage, its birth as an independent nation, and how political shifts, social reform, and education have helped to shape a new India. Check price/buy book

The Insider's Guide to The Future: A Preview of What Life Will Be Like over the Next 20 Years
by Edith Weiner and Arnold Brown. Boardroom Books. 1997. Approx. 120 pages.
The authors of Supermanaging, Office Biology, and other books on the impacts of future trends on business here offer their insights on the emergence of a new society, called the "Emotile Society"—blending emotions and mobility. In this new economy, knowledge will be the greatest economic asset, but it will be limited by time: Information that is incredibly valuable one moment will be worthless the next. Check price/buy book.

Invisible Advantage: How Intangibles are Driving Business Performance
by Jonathan Low and Pam Cohen Kalafut. Perseus Publishing. 2002. 259 pages.
Fully one-third of an organization's value is based on elements that cannot be seen—"intangibles." Business management researchers Low and Kalafut identify 12 intangibles for managing your business and selling your products, including brand equity, reputation, intellectual capacity, and adaptability. They also offer strategies for developing intangibles and succeeding in a business world where their importance is increasing. Check price/buy book.

Is the American Dream Killing You: How "The Market" Rules Our Lives
by Paul Stiles. Harper Collins. 2005. 305 pages.
The free-market system, for all the good it has done, has taken a turn for the worse over the past 20 years, according to Stiles. For those who struggle to hold a job, raise a family, or find a decent standard of living, the free market has become a predatory institution. Market values have replaced cherished American morals. Leisure has been sacrificed to productivity, quality time to extra hours. It turns out that strong markets, such as those in the United States, may be as dehumanizing and spiritually detrimental as the weak markets of the former Soviet Union. According to Stiles, the promise of the American Dream has created misery for many of its greatest beneficiaries. The challenge for the future, he says, is to find better balance in our lives and in our economy. Check price/buy book.

Lean And Meaningful: A New Culture for Corporate America
by Roger E. Herman and Joyce L. Gioia. Oak Hill Press. 1998. 388 pages.
Workers have new expectations, and employers who don't meet those expectations may be doomed to extinction. This book explores a wide range of trends and shows managers how to prepare their organizations for future success. Check price/buy book.

Leisure and Leisure Services in the 21st Century: Toward Mid Century
by Geoffrey Godbey. Venture Publishing. 2006. 273 pages.
According to leisure studies expert Geoffrey Godbey, recreation is being reinvented across the globe. It would follow that the organizations that provide a broad array of recreation, park, sport, cultural, therapeutic, tourism, hospitality, hotel, restaurant, and other "leisure services" are also in a period of change. This book presents 66 discussion topics to prompt readers to investigate trends that could influence leisure and leisure services. Check price/buy book.

Making it Personal: How to Profit from Personalization without Invading Privacy
by Bruce Kasanoff. Perseus Publishing. 2005. 240 pages.
Although the idea frightens privacy advocates, personalizationacquiring information about consumers to better market to themis revolutionizing business and will continue to do so for years to come, says Kasanoff. The choice is clear: Swim with the current or go against and drown. In Making it Personal, marketing consultant Kasanoff offers an insider's view into the business practices of data collection firms, spotlights pioneers who are inventing new personalization technologies, showcases the myriad possibilities for personalization, and explores the legal boundaries that protect privacy but that allow for better customer service through personalization. Check price/buy book.

Megatrends 2010: The Rise of Conscious Capitalism: Seven New trends That Will Transform How You Work, Live and Invest
by Patricia Aburdene. Hampton Roads. 218 pages.
In Megatrends 2010, Aburdene (co-author with John Naisbitt of various bestsellers under the Megatrends title) strikes out on her own to explain the major changes taking place in the business world. She describes a growing movement within the corporate community to increased responsibilitytoward shareholders, the public, and the future. According to Aburdene, managers are already reaping rewards from the 63 million "conscious consumers" who buy from companies that reflect their values. Megatrends 2010 celebrates the demise of business as usual and celebrates the birth of conscious capitalism. Check price/buy book.

Must-Win Battles: How to Win Them, Again and Again
by Peter Killing and Thomas Malnight, with Tracey Keys. Wharton School Publishing. 2006. 252 pages.
The authors, business strategy consultants, argue that, while setting goals and new initiatives are good for organizations, far too many organizations have too many initiatives. The result is organizations that lack focus. In Must-Win Battles, the authors attempt to show readers how to create agreement on critical challenges and how to mobilize and achieve those by combining strategic focus with emotional commitmenta process for learning to do fewer things, and doing them better. Check price/buy book.

Navigating the Badlands: Thriving in the Decade of Radical Transformation
by Mary O'Hara-Devereaux. Jossey-Bass. 2004. 332 pages.
Business forecaster O'Hara-Devereaux shows how organizations can hone their competitive edge in the age of turbulent stock markets, worker migration, and the overhaul of traditional strategic-planning methods. This how-to for business survival and success uses illustrative stories from a wide variety of industries, geographic areas, and organizations as models for moving forward in today's unforgiving business climate. Check price/buy book.

The New Rules of Corporate Conduct: Rewriting the Social Charter
by Ian Wilson. Quorum. 2000. 213 pages.
Corporate social responsibility can no longer be relegated to public relations, but must be an integral part of the corporate strategy, argues Ian Wilson, an international management consultant and authority on strategic management. This book provides a detailed analysis of the new rules of corporate conduct—covering legitimacy, equity, ethics, and other key issues—and outlines an agenda of workable corporate responses to these new rules. Comment: An eye-opener for those who believe that a corporation exists only to make a profit for its shareholders." —Edward Cornish, president, World Future Society. Check price/buy book.

The Past and Future of America's Economy: Long Waves of Innovation That Power Cycles of Growth
by Robert Atkinson. Edward Elgar. 2005. 357 pages. Paperback.
Throughout American history, cycles of economic and technological change have fundamentally altered the way people work, the scope of U.S. policy, and the way we lives. Robert D. Atkinson, vice president and director of the Technology and New Economy Project at the Progressive Policy Institute, examines this process of change over the past 150 years and explores the responses of people and institutions. He then examines the New Economy's effects on workers, governance, technology, and markets. Check price/buy book.

Peripheral Vision: Detecting Weak Signals That Will Make or Break Your Company
by George S. Day and Paul J.H. Schoemaker. Harvard Business School Press. 2006. 256 pages.
What happens when a company ignores the events unfolding at the edges of its business? These "signals on the periphery" can grow into a major problems, or they could signal lost opportunities. In this volume, Day and Schoemaker, affiliated with the Mack Center for Technological Innovation, offer steps for improving peripheral vision in business. Check price/buy book.

Predictable Surprises: The Disasters You Should Have Seen Coming and How to Prevent Them
by Max H. Bazerman and Michael D. Watkins. Harvard Business School Press. 2004. 317 pages.  
Many personal, professional, and global surprises can be predicted and avoided. Using lessons learned from Enron and the disasters of September 11, 2001, the authors identify some of the characteristics of surprise, explore the techniques that can help managers and business people recognize and mitigate them, and ultimately result in prosperity and success in an organization. Topics include bias, special interests, identifiable threats, and preventable actions. Check price/buy book.

The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage
by Yossi Sheffi. MIT Press. 2005. 368 pages.
The Resilient Enterprise shows companies how to reduce their vulnerabilities. Sheffi asserts that companies can assess their vulnerabilities by answering three basic questions: What can go wrong? What is the likelihood of that happening? What are the consequences if that does happen? Readers will learn how companies from Toyota to Chiquita planned for (or failed to plan for) disruptions. Check price/buy book.

The Restoration Economy: The Greatest New Growth Frontier
by Storm Cunningham. Berrett-Koehler Publishers. 2002. 434 pages.
Restorative development will soon account for most development on the planet, says analyst Storm Cunningham. This intriguing volume explores restoring the natural and the built environments and the potential for business and government that goes hand in hand with renewal. Check price/buy book.

Revolt in the Boardroom: The New Rules of Power in Corporate America
by Alan Murray. Collins. 2007. 247 pages.
In 2004, the leaders of 600 companies were asked to leave. That number more than doubled in 2005 and reached 1,400 companies in 2006. Murray, the assistant managing editor of the Wall Street Journal, looks at three seminal board revolts--the now-famous Hewlett-Packard drama, the ousting of Boeing's Harry Stonecipher, and the end of the reign of one of the world's most autocratic executives, Hank Greenberg at AIG--to show how the role of the CEO is rapidly changing. Check price/buy book.

Revolutionary Wealth: How It Will Be Created and How it Will Change Our Lives
by Alvin and Heidi Toffler. Knopf. 2006. Approx. 512 pages. 
Future Shock authors Alvin and Heidi Toffler tackle everything from family life, jobs, time pressures, and the mounting complexity of everyday life to cast light on the future of wealth, visible and invisible, that will redesign our lives, companies, and the world in the years ahead. Chapters include "Capitalism's Future," "Poverty," "China's Next Surprise?" "The 'Prosumer' Economy," and "Tomorrow's Oil." Check price/buy book.

Smart World: Breakthrough Creativity and the New Science of Ideas
by Richard Ogle. Harvard Business School Press. 2007. 303 pages.
Harnessing creativity means more than hiring quirky geniuses, argues Ogle. Rather, creativity lies in the connections between people, and harnessing it means understanding that networks give rise to creativity. In Smart World, Ogle outlines "a new science of ideas." The key resides in what he calls "idea-spaces," a set of nodes in a network of people (and their ideas) that cohere and take on a distinctive set of characteristics leading to the generation of breakthrough ideas. Ogle's theories are illuminated with stories of dramatic breakthroughs in science, business, and art. Check price/buy book.

Social Intelligence: The New Science of Success
by Karl Albrecht. Pfeiffer. 304 pages.
Management consultant and futurist Karl Albrecht defines social intelligence (SI) as a combination of sensitivity to the needs and interests of others, sometimes called "social radar," an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. In this book, Albrecht provides a comprehensive model for describing, assessing, and developing social intelligence at a personal level. This book is filled with concepts, examples, and strategies designed to help readers navigate social situations more successfully. Check price/buy book.

A Spiritual Audit of Corporate America: A Hard Look at Spirituality, Religion, and Values in the Workplace
by Ian I. Mitroff and Elizabeth A. Denton. Jossey-Bass. 1999. 320 pages.
Survey of spiritual beliefs and practices among managers and executives, examining strengths and weaknesses of five different models of workplace spirituality. Check price/buy book.

Sustained Innovation: Converging Business and Technology to Achieve Enduring Performance 
by Faisal Hoque and Terry A. Kirkpatrick. BTM Press. 2007. 160 pages.
Sustained innovation requires a seamless, structured management approach that begins with board and CEO-level issues and connects all the way through technology investment and implementation. Using case studies from large companies, social enterprises, and the government sector, the authors show how enterprises can innovate to survive and even thrive in the knowledge-based global community. In search of innovation, the book takes readers from the doorsteps of American corporate giants to the home of the Nobel Peace Prize in Oslo, from R&D centers in Israel to India's new economy, from the enterprising government of Algeria to the inspiring operations of Grameen in remote villages of Bangladesh. Check price/buy book.

Synthetic Worlds: The Business and Culture of Online Games
by Edward Castronova. University of Chicago Press. 2005. 332 pages.
The world of online video games has evolved from the exclusive domain of computer geeks into a lucrative staple of the entertainment industry. Synthetic Worlds offers a comprehensive look at the big business of online gaming and explores the potential ramifications for business and culture. Check price/buy book.

Treasure Hunt: Inside the Mind of the New Consumer
by Michael J. Silverstein. Portfolio Books. 2006. 272 pages.
Silverstein, co-author of the book Trading Up, explores how middle-income consumers have gotten better than ever at finding cheap products in some categoriesincluding basics like razorsto free up cash to buy more expensive goods in other categories–such as chocolate or apparel.  Some companies, according to Silverstein, get caught trying play to either the low end or the high end, while others, like General Motors, get trapped in the middle. In this book, Silverstein endeavors to tell them how they all take advantage of the treasure hunt consumer phenomenon. Check price/buy book.

Turning the Future into Revenue: What Businesses and Individuals Need to Know to Shape Their Futures
by Glen Hiemstra. John Wiley & Sons. 2006. 226 pages.  Read Review
Glen Hiemstra is the founder of Futurist.com and a noted expert on emerging business opportunities. This book covers a wide range of what businesses and individuals need to know to shape their futures. Key topics discussed include long-term trends to prepare for such as global warming, profiting from technology and energy trends, hedging your bets on future business, key practices of the future-oriented enterprise, tactics for forecasting the future, and shaping your career for future success. Check price/buy book.

Visionaries: People and Ideas to Change Your Life
edited by Jay Walljasper, John Spayde, and the editors of Utne Reader. New Society. 2001. 307 pages. Paperback.
Profiles of future-minded activists around the globe, including scientists, business leaders, physicians, poets, and other catalysts for change. Check price/buy book.

What's Next? Exploring the New Terrain for Business
by Eamonn Kelly, Peter Leyden, and members of Global Business Network. Perseus Publishing. 2002. 368 pages.
An inspiring and thought-provoking guide to ideas, concepts, and forces influencing business in the next decade—an era of increasing uncertainty and opportunity. Explores a range of fields through interviews with many of the Global Business Network's key thinkers, offering multiple perspectives on the future that go beyond prescriptions and predictions to possibilities. Check price/buy book.

What We Learned in the Rainforest: Business Lessons from Nature
by Tachi Kiuchi and Bill Shireman. Berrett-Koehler. 2002. 256 pages.
The authors, a CEO of a major corporation and an environmentalist, use real-life examples to illustrate a powerful business model for driving innovation, increasing profit, spurring growth, and ensuring sustainability based on nature. Check price/buy book.

Where the Action Is: Today and Tomorrow 
by McKinley Conway. Conway Data. 2007. 336 pages. Paperback. 
The world business community today consists of truly global firms, somewhat global firms, and non-global firms. In the first group there are several thousand corporations, mostly large ones, that have been globalized for some time. The tens of thousands of mid-size and small firms in the second group are already planning foreign ventures. For every one of these globally active groups there are probably 10 good firms interested in operating globally that have not yet begun to do so, according to development expert Conway. The purpose of this book is to help medium-sized companies plan their foray into the expanding international market. Check price/buy book.

A Whole New Mind: Moving From the Information Age to the Conceptual Age
by Daniel H. Pink. Riverhead Books. 2005. 260 pages. 
Former White House speechwriter Pink offers a look at the changing faceand brainof success in the twenty-first century. "A highly original, well-researched, and thoughtful effort to offer practical help for people caught in the career-wrecking upheavals in today's workplace," writes World Future Society founder, Edward Cornish. Check price/buy book.

Why Some Companies Emerge Stronger and Better from a Crisis: 7 Essential Lessons for Surviving Disaster
by Ian Mitroff. AMACOM. 2005. 256 pages.
Crisis management expert Mitroff presents seven competencies that companies must develop in order to deal with crises. He outlines how to foster emotional resiliency, creative problem solving, and crucial political and socials skills, and provides a blueprint for integrating these goals into daily practice. Subjects include harnessing spirituality, how to be a responsible troublemaker, and right thinking, integration, and technical skills. Check price/buy book.

Wireless Horizon: Strategy and Competition in the Worldwide Mobile Marketplace
by Dan Steinbock. AMACOM. 2003. 494 pages.
Market researcher Steinbock plumbs the depths of the wireless world of mobile communications, chronicling its rise from the pre-cellular era to third-generation innovations in Japan’s service industries. National monopolies, market liberalization, geographic competition, and digital convergence are among the topics he examines. He also takes a close look at leading equipment manufacturers Nokia, Qualcomm, Ericsson, and Motorola, plus other enablers and service providers such as Microsoft and Intel. Check price/buy book.

Creative Thinking

Cracking Creativity: The Secrets of Creative Genius
by Michael Michalko. Ten Speed Press. 1998. 352 pages. Paperback.
Geniuses have a way of thinking that is very different from the rest of us. Creativity expert Michael Michalko, author of Thinkertoys, here provides a critical examination of how geniuses think and how their techniques may be emulated to lead us to new insights and solutions. Check price/buy book.

The Creative Problem Solver's Toolbox A Complete Course in the Art of Creating Solutions to Problems of Any Kind
by Richard Fobes. Solutions Through Innovation. 1993. 345 pages. Paperback.
More than 65 powerful creative-problem-solving skills are demonstrated in real-life examples found in marketing, business management, childrearing, inventing, education, and more. Check price/buy book.

Creativity and Innovation For Managers
by Brian Clegg. Butterworth-Heinemann. 1999. 113 pages. Paperback.
Generating creative new ideas and solving problems are essential business drivers. This book provides managers a practical resource for understanding creativity in a business context and for putting it to use in the real world. Check price/buy book.

The Creativity Force In Education, Business, And Beyond: An Urgent Message
by Bernice Bleedorn. Glade Press. 1998. 229 Pages. Paperback.
Practical exploration of how to foster creativity in education, business, the sciences, and other areas requiring the best that the human mind can offer. Check price/buy book.

Creativity: Flow and the Psychology of Discovery and Invention
by Mihaly Csikszentmihalyi. HarperCollins. 1996. 456 pages. Paperback.
Many humans aspire to an ideal creative fulfillment like that experienced by many artists and scientists. Psychologist Csikszentmihalyi, author of Flow and The Evolving Self, profiles many of the world's most interesting and creative people in the arts, sciences, and public leadership and offers insights into what makes them tick. Check price/buy book.

De Bono's Thinking Course (Revised Edition)
by Edward de Bono. Facts On File. 1994. 196 pages. Paperback.
Good thinking skills are critical to our ability to assess future scenarios, such as a change of government. This unique book offers a host of practical exercises for improving thinking skills. Check price/buy book.

Escape From The Maze: Nine Steps to Personal Creativity
by James M. Higgins. New Management. 1997. 252 pages. Illustrated. Paperback.
Business leaders increasingly emphasize innovation as a key ingredient in achieving future success. The first step is for individuals to acquire creativity skills. This book tells you how. Check price/buy book.

The Gifted Adult: A Revolutionary Guide for Identifying and Mastering Your Exceptional Gifts
by Mary-Elaine Jacobsen. Ballantine. 1999. 416 pages. Paperback.
You're curious and creative. You're unafraid of rocking the boat in order to get things done. You push toward perfection and are driven by a personal mission. If this describes you, you may be a genius, says psychologist Mary-Elaine Jacobsen, whose clinical experience has convinced her that as many as 20 million American gifted adults possess enormous untapped potential. This book offers a practical tool for measuring your "evolutionary intelligence" and putting your everyday genius into full gear. Ed. note: originally published in cloth under the title Liberating Everyday Genius.   Check price/buy book.

The Hidden Intelligence: Innovation Through Intuition
by Sandra Weintraub. Butterworth-Heinemann. 1998. 348 pages. Paperback.
This practical book gathers the insights of leading executives and entrepreneurs to show what intuition is and what it is not. Intuition is an increasingly significant critical skill for running a successful business, the author maintains. Check price/buy book.

The Hothouse Effect: Intensify Creativity in Your Organization Using Secrets from History's Most Innovative Communities
by Barton Kunstler. AMACOM. 2004. 261 pages.
Creativity expert Kunstler uses the dynamics of diverse communities which have flourished throughout history, pinpointing the factors that drive their exceptional fervor and accomplishments, to show how to assess creativity in your organization. This book provides guidelines for generating high-performance creative individuals through study of eras of intense creativity, including classical Greece and the Renaissance. Check price/buy book.

The Manager's Pocket Guide To Creativity
by Alexander Hiam. HRD Press. 1998. 180 pages. 
True innovation starts with how you think, not with what you think. This book offers practical tools and suggestions for creative thinking, including a checklist of common workplace behaviors that block creativity and a useful model of the creative thought process that will help you "do" creative thinking. Check price/buy book.

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
by Frans Johansson. Harvard Business School Press. 2004. 207 pages.
An exploration of what business scholar Johansson calls the "Intersection," a place where ideas from different fields and cultures meet and collide, ultimately leading to exciting new discoveries equivalent to the burst of ideas in Renaissance Italy. Subjects include innovation, idea generation, risk-taking, and overcoming fear. Check price/buy book.

New Ideas About New Ideas:Insights on Creativity from the World's Leading Innovators
by Shira P. White with G. Patton Wright. Perseus Publishing. 2002. 317 pages. Illustrated.
Innovation and creativity are essential to business success. Among the more than 100 creative leaders interviewed for the book are architect Frank Gehry, violin virtuoso Joshua Bell, glass artist Dale Chihuly, and business visionaries Paul Allen of Microsoft and John Loose of Corning. Check price/buy book.

101 Creative Problem Solving Techniques The Handbook of New Ideas for Business
by James M. Higgins. The New Management Publishing Company. 1994. 223 pages. Illustrated. Paperback.
Among the alternative idea-generation techniques described are brainstorming, mind mapping, storyboarding, "lotus blossom," morphological analysis, and the "Mitsubishi method." Check price/buy book.

Rousing Creativity: Think New Now!
by Floyd Hurt. Crisp Publications. 1999. 163 pages. Paperback.
Effective creativity requires more than corporate cheerleading and participating in games and exercises. It requires us to move from ideas to plans and actions. This book presents such techniques as Sniper Trap, Attribute Listing, Opportunity Exploratory Sessions, and Mindmapping, and offers guidelines for conducting group sessions. Check price/buy book

The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas
by Elaine Dundon. AMACOM. 2002. 241 pages.
Keeping business ideas fresh and creative is often difficult or impossible. Innovation guru Dundon explores the seeds of creative, strategic, and transformational thinking and offers a nine-step process to innovation designed to invigorate any organization. Check price/buy book

Think Like A Genius: Use Your Creativity in Ways That Will Enrich Your Life
by Todd Siler. Bantam Books. 1996. 304 pages. Paperback.
"You don't have to be a genius to think like one," proclaims creativity consultant Todd Siler. Through the process of "metaphorming"—changing something from one state of matter and meaning to another—you can foster your own ability to discover, invent, connect unrelated things, solve problems, depict solutions, enrich the learning experience, and enhance communication. This book offers a series of metaphorming exercises to help you lose your fear, avoid cynicism, get unstuck, and more. Check price/buy book.

Think Out Of The Box
by Mike Vance and Diane Deacon. Career Press. 1995. 216 pages. Paperback.
Companies need people who aren't "boxed in" by traditional modes of thinking. Here are techniques to nurture a creative corporate culture. Check price/buy book.

Thinkertoys: A Handbook of Business Creativity for the '90s
by Michael Michalko. Ten Speed Press. 1991. 335 pages. Paperback.
This unique and practical guide shows business people—and anyone else who can use great ideas—how to dream up new products, new business endeavors, new markets, and new sales techniques. Check price/buy book.

Thinkpak: A Brainstorming Card Deck
by Michael Michalko. Ten Speed Press. 1994.
56 cards with 61-page instruction booklet.
These idea-stimulating cards promise to help you find new ways to make money, improve products and services, turn negatives into positives, and become an indispensable idea-generator for your organization. Check price/buy book.

What If? Thought Experimentation in Philosophy
by Nicholas Rescher. Transaction Publishers. 2005. 189 pages.
The question "what if" expresses the core philosophy of prospective thinking. The author, a professor of philosophy at the University of Pittsburg, provides a complete overview of the principles of philosophical inquiry, the Socratic method, and the importance of thought experimentation not only to the field of philosophy, but also to science and history. What If? will be of interest to philosophers, students of philosophy, theorists of logic and reasoning, and anyone who has ever thought of the future as a frontier of possibility. Check price/buy book.

Economics

Beyond Globalization: Shaping a Sustainable Global Economy
by Hazel Henderson. Kumarian Press. 1999. 88 pages. Paperback.
Independent futurist Hazel Henderson offers a critique of globalization—a trend that is creating a bubble economy at the cost of livelihoods at the local level. This valuable reference includes lists of periodicals and organizations dealing with global issues, with complete contact information. Check price/buy book.

Building A Win-Win World: Life Beyond Global Economic Warfare
by Hazel Henderson. Paperback. Berrett-Koehler. 1996. 398 pages. Paperback.
World-renowned futurist Hazel Henderson examines the havoc that the current economic system is creating globally. Even as new markets emerge worldwide, they are running on old textbook models that ignore social and environmental costs and that will inevitably lead to global economic warfare. Henderson shows how win-win strategies can bring stability and peace to our future. Check price/buy book.

The Challenge of Affluence: Self-Control and Well-Being in the United States and Britain since 1950
by Avner Offer. Oxford University Press. 2006. 454 pages.
Economic historian Avner Offer argues that an era of unprecedented material abundance has been accompanied by a range of social and personal disorders: family breakdown, addiction, mental instability, crime, obesity, inequality, economic insecurity, and declining trust. Offer's approach draws on economics and social science, makes use of the latest cognitive research, and provides a detailed and reasoned critique of the modern consumer society. He investigates social and personal relations in the United States and Britain, including the social and psychological costs of inequality. Check price/buy book.

A Civil Economy: Transforming the Marketplace in the Twenty-First Century (Evolving Values for a Capitalist World)
by Severyn Bruyn. University of Michigan Press. 2000. 328 pages.
An interdisciplinary examination of how people in three sectors—government, business, and civil society—can develop a more accountable, self-regulating, and humane competitive market system. This "civil economy," Bruyn argues, would reduce costs while minimizing exploitation of resources.  Check price/buy book.

The Coming Generational Storm: What You Need to Know about America's Economic Future
by Laurence J. Kotlikoff and Scott Burns. The MIT Press. 2004. 274 pages. 
This is a thorough look at the future generational imbalancemore seniors than babies by 2030. Personal-finance experts Kotlikoff and Burns look at the financial consequences of this demographic disparity, including the potential impacts on Social Security, Medicare, taxes, inflation, unemployment, and political instability. They also offer some simple, straightforward solutions to protect individual financial health and retirement. Check price/buy book.

Crisis Prevention and Prosperity Management for the World Economy
by Ralph C. Bryant. The Brookings Institution Press. 2004. 171 pages. Paperback. 
A companion volume to Bryant's innovative book Turbulent Waters: Cross-Border Finance and International Governance, this well-researched text focuses on reforming the international financial system and the importance of mediation in all international lending transactions. Bryant makes the case that the time has come for nation-states to reexamine how, and why, they lend and borrow money.  Check price/buy book.

Development in Hindsight: The Economics of Common Sense
by Peter de Haan. KIT Publishers. 2006. 183 pages. Paperback.
In Development in Hindsight, economist Peter de Haan explores the contribution of aid to the economic growth of developing countries and the effect of globalization on the fight against poverty. He also considers the role of the state and the market in development and the institutional dimension of economic growth. Topics include economic development in Latin America and prospects for reducing world poverty by 2015. Check price/buy book.

Digital Economics: How Information Technology Has Transformed Business Thinking
by Richard B. McKenzie. Praeger. 2003. 331 pages.
Economics professor McKenzie examines digital media—books, movies, and music produced electronically and other innovations in computer and telecommunications—and their impact on economics. Topics include intellectual property rights, Web surfing in the workplace, piracy, privacy, and antitrust issues. A management and policy manual for the new economic era. Check price/buy book.

Eco-Economy: Building a New Economy for the Environmental Age
by Lester R. Brown. W.W. Norton. 2001. 224 pages. Paperback.
The fossil-fuel-based economy is fast destroying its own environmental underpinnings and threatening future generations. The founder and chairman of the Worldwatch Institute here outlines his vision of a new economy powered by renewable resources and human-centered systems, an economy that recognizes that a throwaway mentality throws away the future. Check price/buy book.

The Elephant and the Flea: Reflections of a Reluctant Capitalist
by Charles Handy. Harvard Business School Press. 2002. 256 pages.
Former oil executive, professor, philosopher, and business guru Charles Handy explores the business and economic trends of the twentieth century and examines where those trends are heading. Both a poignant personal memoir and a deep reflection on the past and the future of world capitalism. Check price/buy book.

The Elusive Quest for Growth: Economists' Adventures and Misadventures in the Tropics
by William Easterly. MIT Press. 2001. 342 pages. Paperback.
How can poor countries attain the standards of living achieved in Europe and North America? Most attempted remedies, such as foreign aid, have failed. The solution is to apply the fundamental economic principle of incentives in these efforts. Check price/buy book.

The Future European Model: Economic Internationalization and Cultural Decentralization
by J. Ørstrøm Møller. Praeger. 1995. 136 pages. Paperback.
A well-known Danish futurist and diplomat concludes that culture is the driving force behind the integration of all European enterprises and will lead to a new postindustrial age that deemphasizes material things. Check price/buy book.

The Future of Money
by the Organisation for Economic Co-Operation and Development. 2002. 176 pages. Paperback.
As cash and coins disappear, the emerging future of money is virtual and digital. How it will work and what the economic future holds are among this book's explorations. Check price/buy book.

The Future of U.S. Capitalism
by Frederic L. Pryor. Cambridge University Press. 2002. 447 pages.
An in-depth look at the long-term economic, social, cultural, and political forces shaping the United States. Writing in nontechnical language, renowned economist Pryor approaches the future of the U.S. economic system by examining trends of the last half century and those forces that will continue to be influential, including the impacts of an aging population and globalization. A series of appendices focusing on more technical issues will be of particular interest to specialists. Check price/buy book.

Future Wealth
by Stan Davis and Christopher Meyer. Harvard Business School Press. 2000. 201 pages.
Wealth creation in the Information Age has shifted from earned income (salaries) to unearned income (investments), and much of the control of that wealth is shifting from institutions to individuals. The authors of Blur follow up here with a compelling vision of the new economy and how individuals and organizations can benefit from it. Check price/buy book.

Global Inc.: An Atlas of Multinational Corporations
by Medard Gabel and Henry Bruner. The New Press. 2003. 165 pages. Paperback.
Do you know where BP, Microsoft, Wal-Mart, or United Parcel Service have holdings? Despite the fact that a handful of corporate giants control most of the world's energy, technology, food, money, and media, most people don't know where they are located—or how much they control. This book, a visual exploration of the history, scale, scope, and impacts of multinational corporations, maps the statistics of the world's major companies, including employee numbers, revenue, investments, subsidiaries, and assets. An essential volume for seeing globalization at a glance. Check price/buy book

Greed and Good: Understanding and Overcoming the Inequality That Limits Our Lives
by Sam Pizzigati. Apex Press. 2004. 659 pages. 
Labor journalist Pizzigati investigates the disparity of wealth in the United States and the economic, social, environmental, and political consequences of the growing gap between the very rich and the very poor. This book looks at the reasons for inequality, the high price we all pay for it, and some alternatives, including a maximum wage. Check price/buy book

Growing Public: Social Spending and Economic Growth Since the Eighteenth Century, Vol. 1
by Peter H. Lindert. Cambridge University Press. 2004. 377 pages. 
Economics professor Lindert inquires as to whether social policies that redistribute income impose constraints on economic growth. Although taxes and transfers have been debated for centuries, only recently have we been able to obtain a clear view of the evolution of social spending. Lindert argues that, contrary to the intuition of many economists and the ideology of many politicians, social spending has contributed to, rather than inhibited, economic growth. Check price/buy book.

It's Alive: The Coming Convergence of Information, Biology, and Business
by Christopher Meyer and Stan Davis. Crown Publishing Group. 2003. 288 pages.
A startling glimpse into the near future and the emerging economy awaiting us, this book explores the implications of the science of molecular evolution as it races out of the laboratory and into the business world. The authors illustrate how gene mapping and molecular engineering are overtaking and reshaping the Information Age, making the business world unpredictable, volatile, and continually adaptive—in a word, alive. Check price/buy book.

The Limits of Market Organization
edited by Richard R. Nelson. The Russell Sage Foundation. 2005. 386 Pages.
Economists and policy theorists have long been at odds on questions vital to our economic future: Does the privatization of public institutions do more harm than good? Can free market ideology, left unchecked, result in an environment as oppressive as one of over-regulation? This remarkable collection of essays offers a fresh perspective and makes the case for moderation.  Check price/buy book.

A Little Knowledge Is A Dangerous Thing: Understanding Our Global Knowledge Economy
by Dale Neef. Butterworth-Heinemann. 1999. 228 pages. Paperback.
In the growing knowledge-based economy, having only a little knowledge has become dangerous to your future. Economist Dale Neef predicts that the end of well-paying blue-collar jobs is near in all postindustrial societies and calls for new policies to reverse the trends leading toward a growing underclass of underskilled, undereducated citizens. Check price/buy book.

The Long Boom: A Vision for the Coming Age of Prosperity
by Peter Schwartz, Peter Leyden, and Joel Hyatt. Perseus Books. 1999. 330 pages.
The next century promises a long period of prosperity that will bring unprecedented freedom and opportunity. Analyzing trends in technology, economics, politics, and society, Global Business Network chairman Peter Schwartz and co-authors show how to reorient yourself and your business to take advantage of the larger forces driving us forward. Check price/buy book.

Mind Over Technology: Coming Out on Top as a Wired World Starts to Run on Automatic
by Richard W. Samson. Global Book Publisher. 2004. 268 pages. Paperback.
Technology is moving into every area of our jobs and lives. It can do our boring work and let us live like kings, or leave us destitute and dominated. Samson shows how we can come out on top by outlining techniques to cope with offshoring, automation, technogreed, media control, social backlash, and other problems that are affecting people's jobs and lives. Check price/buy book.

The New Financial Order: Risk in the Twenty-First Century
by Robert J. Shiller. Princeton University Press. 2003. 366 pages.
The author of Irrational Exuberance here argues for a new understanding of risk assessment as applied to the future value of our jobs, homes, communities, and national economies—and not just to risks in the stock market. Among the innovations he proposes are global markets for trading risk, inequality insurance, and intergenerational social security. Check price/buy book.

The New Geography of Global Income Inequality
by Glenn Firebraugh. Harvard University Press. 2003. 257 pages.
Demographer Firebaugh shows how income inequality is declining across nations while rising within nations, a transition creating a new geography of global income inequality in the twenty-first century. This book documents the causes of this trend while exploring how other analysts have overlooked how this inequality transition is reducing the importance of where a person is born in determining his or her future well-being. Check price/buy book

Seizing The Future: The Dawn of the Macroindustrial Era
(Second Edition) by Michael G. Zey. Transaction. 1998. 486 pages. Paperback.
This provocative, optimistic look at the impacts of technological breakthroughs argues that we have all the tools we need to end social problems such as poverty and hunger. But this will only come about by thinking big: turning our society into a Macroindustrial Culture emphasizing large-scale production. Check price/buy book.

Trade Threats, Trade Wars: Bargaining, Retaliation, and American Coercive Diplomacy
by Ka Zeng. University of Michigan Press. 2004. 312 pages.
This study of American trade policy looks at puzzles associated with using aggressive bargaining tactics to open foreign markets. Political science professor Zeng explores the domestic repercussions of the structure of trade between the United States and its trading partners and whether the United States has a competitive or complementary trade relationship with its trading partners. This book offers practical policy prescriptions that promise to be of interest to trade policy makers and students of international trade policy. Check price/buy book.

Understanding Economic Forecasts
edited by David F. Hendry and Neil R. Ericsson. MIT Press. 2001. 226 pages.
New developments, theories, and methods in economic forecasting over the last decade have acknowledged that the economy is dynamic and prone to sudden shifts. This book of essays by leading specialists and practitioners discusses how forecasting is conducted, evaluated, reported, and applied by academic, private, and governmental bodies. The essays also describe how econometric models for forecasting are constructed, how properties of forecasting methods can be analyzed, and what the future of economic forecasting may bring. Check price/buy book.

Education

The Creation of the Future: The Role of the American University
by Frank H.T. Rhodes. Cornell University Press. 2001. 265 pages.
As the information technology revolution transforms all our institutions, what is the fate of the research university? In order to survive, research-oriented universities must successfully meet a number of challenges, including reexamining tenure policies, improving institutional governance, and maintaining a sense of commitment to the university ideal in an age of increasing specialization. Check price/buy book.

Cyberschools: An Education Renaissance
by Glenn R. Jones. Foreword by Alvin and Heidi Toffler. Jones Digital Century. 1997. 180 pages.
People need more education than ever before, and distance learning—connecting cable and classroom—offers a way to meet that need. Cable-TV industry leader Glenn Jones outlines how we can provide higher education to all those who want it. Check price/buy book.

The Disciplined Mind: What All Students Should Understand
by Howard Gardner. Simon & Schuster. 1999. 287 pages.
School should not be just about learning facts—it should include understanding truth, beauty, and goodness (and falsity, ugliness, and evil), believes author Howard Gardner, developer of the concept of multiple intelligences. He envisions an education system that will help younger generations rise to the challenges of the future while preserving the traditional goals of a humane education. Check price/buy book.

Education for the Twenty-First Century
by William H. Boyer. Caddo Gap Press. 2002. 264 pages. Paperback.
Essays on the transformative power of education and its continuing importance to the future. Subjects include education’s goals and education about war, including ideologies and antiterrorism. Education philosopher Boyer has compiled a compelling volume stressing critical thinking over intellectual conformity. Check price/buy book

An Education Track for Creativity and Other Quality Thinking Processes
by Berenice Bleedorn. Scarecrow Press Books. 2003. 196 pages. Paperback.
Educator and futurist Bleedorn explores education techniques for teachers to help students think critically and deal more effectively with crisis and future uncertainty. An important book for educators, this volume covers creative problem solving, conflict resolution, and global and futuristic thinking. Check price/buy book

Edutopia: Success Stories for Learning in the Digital Age
by the George Lucas Educational Foundation. Foreword by George Lucas. Jossey-Bass. 2002. 294 pages. Paperback and CD-ROM.
A collection of stories touting the success of various educational institutions that incorporate innovative teaching techniques and new technologies into the classroom. Examines parent involvement, business and community partnerships, teacher skills, professional development, and unsung heroes. A useful volume for the educator of the future, as well as parents, administrators, students, and the entire breadth of the education community. An accompanying CD-ROM features 11 short documentaries on project-based learning, assessment, emotional intelligence, and teacher preparation. Check price/buy book.

Einstein Never Used Flash Cards: How Our Children REALLY Learnand Why They Need to Play More and Memorize Less
by Kathy Hirsh-Pasek and Roberta Michnick Golinkoff, with Diane Eyer. Rodale. 2003. 302 pages.
The authors hold that playful environments and spontaneous learning opportunities are key for happy, emotionally healthy, and intelligent children, as well as for fulfilled parents. This book offers usable and practical suggestions, such as games and experiments to do with children. Subjects include discovering hidden skills, developing social intelligence, and becoming an exceptional parent. Check price/buy book.

55 Trends: Looking at the Future of Education
by Marvin Cetron and Owen Davies. Educational Research Service. 2008.
A thought-provoking and far-reaching analysis of the social, political, and econo