Eric Garland's blog

There are certain classic responses you will hear from people when they resist strategic ideas about the future. Let's say that you recognize a threat to your current business and suggest a course of action. One of my all-time favorite reactions you are likely to hear is:

"We tried that once in 1980s...it didn't work! So, you know, it can't work now, either."

We take this business of telling people what’s coming pretty seriously. Competitive Futures works with leaders of large, medium and small businesses to help them interpret weak signals in trends and forecasts to help them make wiser, more profitable decisions. There are no guarantees for outcome, only a rigorous methodology that can produce insights.

So Google is coming out with its own operating system, which shouldn’t really surprise anyone. It will likely be lightweight, simple, cool and functional like pretty much everything they do. And also evident is the fact that Microsoft should now be hyperventilating, as this development takes direct aim at its aging business model while also pointing at the future of computing.chrome