Maddy Dychtwald
executive vice president,
co-founder, Age Wave; author, San Francisco, California
With decades to go before they encounter old age,
baby boomers now have more knowledge, money, and social
influence—including a taste for reinvention—than at any previous time in
their lives. Yesterday’s "linear" model of aging/living is being
replaced by a new "cyclic" life paradigm—bursting with gender equality,
continued personal growth, career reinvention, liberated leisure,
rekindled relationships, financial freedom, and enhanced spending power.
However, it also poses serious challenges that are uncharted territory.
Who should attend:
Business leaders, government and public policy officials, nonprofit
managers, and educators interested in new ways of thinking about the
impacts of aging on our society, economy, and marketplace.
What you’ll learn:
Attendees will better understand the answers to a series of critical
questions. These include: Will the demographically driven age wave
produce pandemics of chronic disease, thus needing a wide range of
innovative and cost-effective solutions? How far will baby boomers go in
their pursuit of the "fountain of health"? Will boomers have the
financial and emotional wherewithal to cope with aging parents and
boomerang children, as well as trying to fulfill their own retirement
dreams?
How can this new knowledge be applied:
Based on research findings from numerous highly acclaimed studies of
work and retirement conducted by Age Wave, this presentation will
provide an illuminating vision of tomorrow’s new retirement dreams. This
vision will assist in an understanding of how rising longevity, the
aging of the population, and the personality style of the boomer
generation are converging to transform the way we live, work, and buy.
key words: aging,
demographics, baby boomer
issue areas: Social and Cultural Trends, Business and Careers
